Our Listing Strategy
Using optimized marketing and strategic networking, we work to sell your home as quickly and efficiently as possible.
We've developed our listing strategy to exceed your expectations, not just meet them.
Scroll with us as we give you a glimpse into our four keys to success in getting your home sold at maximized value...
Preparation
The success of a listing can be determined before it even hits the market. This is where proper preparation comes in.
We'll discuss market evaluation, staging tips, finances and personal goals—all building towards a unique game plan just for you and your home.
Pricing
Zillow can’t determine your home’s worth. There, we said it. Only a professional can determine the true value of your home.
Using market expertise, we'll make sure your home is priced just right, being sure to maximize your offers and sell your home faster.
Content & Marketing
With at least 95% of buyers utilizing online sources during their home search, content is KING.
We use professional photography and videography to showcase every single listing at no cost to you. Our team utilizes email campaigns, flyers, ads, social media and professional networking.
Representation
The attitude, responsiveness and expertise of your realtor is crucial to a both obtaining and maintaining a successful deal.
Knowing that we are representing you, our client, at all times — we show up with determination and integrity from start to finish.
Looking to Sell?
We've broken down the steps to selling a home + provided specifics into what's included when you list your home with us.
What to Expect When Listing Your Home With Us
1. Initial Meeting + Walk-through
2. Establish an Optimized & Competitive Price Point
3. Sign the Listing Agreement
4. Prepare the Home
5. Launch "Coming Soon" Campaign
6. List Your Home
7. Launch "Just Listed" Campaign
8. Open Your Home To Potential Buyers
9. Receive and Present Offers
10. Negotiate the Contract
11. Go Under Contract
12. The Inspection
13. The Appraisal
14. Prepare For Closing
15. Closing Day
Initial Meeting + Walk-through
Let’s chat! We’re sure you have questions, ideas, goals and fears. We want to hear all of them as we begin crafting a custom strategy for selling your home.
Establish an Optimized & Competitive Price Point
We’ll use a home analysis, our market expertise + local comps to establish an optimal listing price.
Sign the Listing Agreement
This establishes our relationship as client and agent, as well as the terms for selling your home.
Prepare the Home
Did you know the staging and overall preparation of your home can heavily sway a buyer toward making an offer?
We'll work with you to get your home show-ready. We also supply every single listing with the same content package of professional photos and drone videography (at no cost to you).
Launch "Coming Soon" Campaign
It’s time to create some buzz around your listing! We’ll launch a “Coming Soon” teaser to multiple platforms and our large network sphere.
List Your Home
You're officially on the MLS and active for showings! Exclusive to licensed professionals, the MLS is a huge, private databases full of agents with qualified buyers awaiting your listing.
Launch "Just Listed" Campaign
We'll let the world know your home is on the market as we launch our “Just Listed” campaign! This features professional content of the interior, exterior, and any nearby amenities.
Open Your Home To Potential Buyers
Showings and open houses are crucial getting your home sold for peak value. It’s the best way to get a true feel for the home and portray the full extent of its value.
Receive and Present Offers
Depending on whether the market favors sellers or the market favors buyers — we could have multiple, above list-price offers or we may have one offer, potentially leading us to counteroffer.
Did you know the purchase price is only one aspect to consider when evaluating the strength of an offer?
Negotiate the Contract
Once you’ve narrowed it down to the offer you want to work with, or if you’ve only had one offer to consider, it’s time to formulate a response to it.
Essentially, there are three responses to an offer: accept as is, make a counteroffer, or reject the offer altogether.
We’ll want to make the choice that best benefits you, but it’s important to tread strategically as we don’t want to lose a reputable offer with the wrong approach.
Go Under Contract
You’ve accepted an offer!
The Inspection
Upon signing the contract, the buyer will likely have the home inspected by a professional within a few days. We'll guide you in getting prepared for the inspection so that it runs as smooth as possible.
Depending on the inspection report, we may have to go into negotiations on any potential remedies requested by the buyers. Don't worry though, we're well-seasoned in anything that may pop up!
The Appraisal
What is a home appraisal and why does it matter? An appraisal is performed by a third-party appraiser. Essentially, it's a process of determining what your home is worth. The results are crucial in terms of financing because the buyer can only get a mortgage approved for the appraised amount, not the purchase amount.
Depending on the terms of the deal, a lot can ride on the appraisal, but we're always prepared for whatever may happen.
Prepare For Closing
We'll make sure you're fully educated on closing costs and your expected net proceeds. Surprises are fun, but not in real estate.
Closing Day
We've arrived at the best day of all! Closing on your home can be a day of mixed emotions: excitement, pride, and usually a little nostalgia.
Our hope is we’ve brought your goals to fruition, without you having to do any of the hard work. Now it’s time to find your next dream home!